Percept Insight

Percept Insight is an intelligent platform powered by AI that revolutionizes user analytics. It offers advanced visualizations for user insights, identifies user journeys, creates user cohorts, analyzes interactions, and enhances user engagement. This platform also assists users in identifying navigation paths and optimizing them, understanding where and why users leave, and optimizing product performance. Customer segmentation is another feature that allows for personalized marketing and communication strategies based on behavior, demographics or location.

Percept Insight works by utilizing AI to analyze user data on a deep level. It identifies user journeys and creates cohorts based on user interactions. The insights module further allows a comprehensive analysis of user interactions over time and across multiple dimensions. Using the dashboard feature, reports can be created and shared across teams. The engagement module enables campaign creation based on user cohorts and actions. These functions together help optimize product performance, identify where users drop-off and understand why, and allow customer segmentation for tailored marketing strategies.

Percept Insight can identify user navigation paths through its advanced AI-powered analytics. It tracks and analyses user behavior to understand the routes users take when navigating through a platform. This information is then used to optimize the user navigation paths, improving the overall user experience and potentially leading to higher retention rates and conversions.

Percept Insight provides ad-hoc insights through its advanced visualization features. It allows users to intuitively understand user journeys, cohort creation, interaction analysis, and engagement. Through its insights module, it provides an effective way to analyze user interactions over time and on different dimensions. This allows users to tailor their product experiences based on newfound understanding.

The engagement module of Percept Insight works by creating campaigns based on user cohorts and actions. This module enables users to engage with users in a meaningful and personalized way. By basing campaigns on user behavior, this module helps in maximizing the effectiveness of the campaigns leading to better user retention on the platform.