Surmado Scout

Surmado Scout is an artificial intelligence (AI) tool designed to assist small businesses and agencies with marketing intelligence services. Its primary functions include performing SEO audits and conducting AI visibility testing across several platforms. Its mission is to offer a detailed and clear understanding of what prospective customers find when they search online.

In its role as an SEO audit tool, Surmado Scout scrutinizes websites for SEO issues, with the purpose of improving their online visibility and boosting search engine rankings. It serves as an AI analyst that delivers precise, interpretable, and actionable reports. It is oriented towards reducing complex issues into simpler, clear actions to optimize your site.

AI visibility testing, as conducted by Surmado Scout, is a process in which the AI tool determines how a brand or business ranks in search engine results produced by artificial intelligence platforms. This form of testing provides an insight into whether AI techniques are more likely to recommend your business to prospective customers, rather than your competitors.

Surmado Scout performs AI visibility testing across multiple platforms. These include ChatGPT, Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek.

Persona-based visibility testing provided by Surmado Scout is a unique approach to SEO and AI visibility testing. It involves simulating how different types of customers would perform online searches, with the purpose of offering a true perspective of what your customers are likely to encounter online. Instead of generic testing, it uses detailed, specific potential customer profiles to generate more accurate and relevant insights.