Scrunch

Scrunch is an AI Customer Experience Platform designed to help businesses optimize their AI visibility and enhance their online performance. Some of its key functionalities include monitoring brand presence in AI search, analyzing website performance, and optimizing content for AI agents visiting the website.

Yes, Scrunch does perform competitor analysis. Its performance tracking feature allows users to monitor competitor activity.

The purpose of the performance tracking feature in Scrunch is to allow users to track various factors like competitor activity, persona, topic, geo, and more. It provides a real-time feed of AI bots crawling the site and allows users to observe traffic trends.

Scrunch assists in improving AI Search Visibility by offering functionalities such as monitoring of brand presence in AI search, providing prompt analytics to track trends, citations, competitors, and rankings, and by offering insights into how AI interprets a website offering tips for enhanced visibility.

When Scrunch refers to optimizing site content for AI traffic, it means modifying or arranging the content on a website in such a way that it is easily understood and optimally read by AI agents crawling the website. This includes addressing and fixing issues that prevent AI bots from properly crawling the website.