NowKnow

NowKnow is an artificial intelligence-powered market research platform. It allows users to test their concepts and garner detailed insights within minutes, in contrast to older methods that could take weeks. The platform permits image uploads for visual testing, making it applicable for designers comparing various designs. NowKnow eliminates privacy concerns by using AI personas for generating all responses, meaning no need for GDPR or CCPA compliance. It enables users to conduct unlimited studies without incurring additional recruitment costs.

NowKnow uses AI to facilitate and expedite the process of market research. The platform is designed to let users quickly test their ideas and obtain detailed feedback from AI personas that mimic and respond like their target audience. It encompasses a range of use-cases like A/B testing for logo designs, YouTube thumbnails or social media ad creative testing, validating marketing messages, UI/UX design testing, business and product concepts validation, and more.

NowKnow's AI personas are AI-generated user profiles providing authentic feedback based on real demographic data. They encompass specific factors such as age, location, interests, allowing users to target feedback precisely. This aids in more accurate and specific user experience testing and market research.

In NowKnow, visual testing works by allowing users to upload images for testing. It could include logos, product designs UI/UX designs, or any visual content. Users receive feedback on these designs, making it an effective tool when comparing various design options.

NowKnow assures privacy by incorporating AI personas that generate all responses. These AI personas mimic real demographic profiles but aren't real individuals, thus eliminating the need for GDPR/CCPA compliance. There's no actual personal data involved; it's all simulated data.