Lightfield

The main function of Lightfield CRM is to automate and simplify the complex task of managing customer interactions. Among its capabilities are logging and remembering all the details of customer interactions, automating standard CRM tasks, driving next steps, and providing answers about business operations.

Lightfield integrates AI by analyzing data from various sources including emails and meeting transcripts to build an exhaustive record of a company’s interactions with its customers. The AI develops an understanding of the company, its products, and market, which provides a comprehensive context for customer relations.

Lightfield's AI system enables sending personalized emails at a large scale. It does this by analyzing structured fields and unstructured conversation data, which allows customized outreach based on what’s been discussed in past interactions.

Data model evolution in Lightfield refers to the capability of the system to capture information from the first day without any upfront configuration. Over time, businesses can evolve their data model based on the growing understanding of their customer interactions and business requirements.

Lightfield assists in reviving stale deals by identifying prospects who went quiet after showing positive interest. It then drafts tailored revival emails for each one, thus helping to bring stale deals back to life.