Layers

Layers is an AI-powered marketing tool that learns about your business app, its audience, and current market trends to provide marketing that is both outcome-driven and automated. Key features encompass agentic trend detection, automated ad creation for various platforms, managed programs for user-generated content, app store optimization, round-the-clock account health monitoring, and social engagement that mimics human interactions.

In the context of Layers, 'code-aware' means that the tool understands your app's code. It's capable of analysing your app's features, functionalities, as well as the way it interacts with users, and uses this information to form an efficient marketing strategy tailored to your app.

Layers uses AI to automate numerous marketing strategies such as detecting key trends, creating automated ads, managing user-generated content programs, performing app store optimization, monitoring account health continuously, automating social engagement, and analyzing the brand voice. It optimizes ad campaigns, automates content calendar creation, and can distribute content across various social media platforms. It also uses AI to generate unique content based on viral trends relevant to your app.

Agentic trend detection is an AI-based feature of Layers that identifies current, relevant trends in the marketplace. This feature allows Layers to make informed predictions and decisions about marketing strategies for your app based on these trends.

Yes, Layers can automate ad creation for both Facebook, which it refers to as Meta, and TikTok. It handles everything from auto-launching campaigns to conversion tracking for these platforms.