Ghostwall

Ghostwall is a specialized digital tool for Ad Fraud Detection and Click Fraud Protection. It's designed to safeguard advertising budgets from potential threats such as click fraud and bot traffic. Ghostwall operates using a phased approach of 'Detect, Block, and Recover' to ensure effective prevention and recovery from ad fraud.

Ghostwall provides effective fraud protection for a wide array of platforms including Google Ads, Meta (formerly Facebook), Microsoft Ads, LinkedIn Ads, and TikTok Ads.

In the detection phase of Ghostwall, its sensor observes visitor behavior and identifies patterns that don't match real human activities. It systematically detects anomalous patterns and possibly fraudulent behavior.

Ghostwall protects pixel data by implementing a 'shadow-ban' on suspicious activities detected during its operation. This effectively prevents any fraudulent clicks from contaminating and skewing the accuracy of your traffic data.

In the 'Recover' phase of Ghostwall, every blocked event is meticulously logged with forensic evidence. This evidence can then be used to make refund claims from the respective ad platform, helping to recoup part of your ad spend.